Navigating through the current global situation, we realized how much power individuals carry in themselves, contributing in making the world a better place. From holding up our responsibility towards a collective wellbeing to realizing our strengths and weaknesses in the process of surviving the pandemic, we grow conscious of our choices and their impact on our personal & global ecosystems.
Luxury products, including jewelry, reflect sentiments, hopes and desires of consumers while adapting with technological changes.
Staying connected during these difficult times, has sparked off a deeper exploration of a design lexicon related to motifs representing the x consumer modern values. While navigating through the highs & lows of life, jewelry can only stay relevant by becoming meaningful extension of one's emotions.
Jewelry is a way for people to cherish precious moments in time, mark memorable milestones, ward off fear, forge bonds, court luck and add meaningful sparkle to their lives. We are moving differently, we are buying differently, and so it’s time to start thinking of how we will run our businesses differently.