Italian Trade Agency partners with Ross Simons: From Italy, with Love
Since 2015, the Italian Trade Agency (ITA) has developed The Extraordinary Italian Jewelry (TEIJ) Project to open new opportunities and develop awareness of Italian Jewelry across multiple channels and platforms.
More in detail, ITA has been partnering with American retailers through its TEIJ marketing program, to build in store and digital promotions, that allow customers across the United States to benefit from easy access to incredible products. One of those great partners is Ross-Simons.
Since 1952, Ross-Simons has been known for a broad assortment of high-quality, fine jewelry across a wide range of price points from $50 to $50,000, all at compelling values. Today, as a leading multichannel, direct-to-consumer jewelry retailer with a near-70-year legacy, Ross-Simons continues to offer an unmatched selection of jewelry through its website, catalogs, print advertising and digital marketplaces, with that same core focus on high quality and exceptional customer service at an attractive value.
“One of our best-selling categories is our fine jewelry from Italy.” Says Jim Speltz, President & CEO of Luxury Brand Holdings. “We partner with the Italian Trade Agency (ITA) to market a large collection of these coveted pieces across our website, in our emails, and in the millions of catalogs we mail each year. We’re pleased to offer customers the opportunity to experience the beauty of Italy, direct to their door.”
Speltz continues “Within our vast array of beloved and unique designs, you’ll find an irresistible variety of classic and on-trend styles crafted in fine Italian gold or silver, many with intricate metalwork and exquisite detail. We have wearable works of art like handcrafted Murano glass necklaces, and artisanal favorites featuring hand-carved cameos, hand-painted lava stone, and vibrant hand-applied enamel. We also offer niche items like the historical, old-world charm of genuine or replica lira coin jewelry, and Andiamo™, our exclusive line of gold and sterling silver pieces crafted with resin cores for added strength. Ross-Simons truly is your source for all things Italian jewelry!”
Speltz adds “We recognize that Italian artisans take the utmost pride in creating products that are as picturesque as the places they're crafted. We are committed to their success through the promotion of their artistry, and consider it a privilege to support and celebrate this important community. The unparalleled excellence of Italian craftsmanship is something that we proudly showcase, and that our customers love to purchase.”