Cartier, the luxurious Parisian Maison founded in 1847 is now betting on the future in Turin. Investing 25 million euros in the creation of a 12-thousand-meter square in a manufacturing pole 4.0.

The Richemont Group, which owns the Cartier, Montblanc, Van Cleef, and Buccellati brands, is building their most advanced manufacturing pole in the suburbs of Turin and employing more than 300 workers in the next 18 months.

This news is an excellent signal for the entire jewelry district in Piedmont, also considering that because of the pandemic in 2020 the district of Valenza lost 44% of their exports, declared Intesa San Paolo in their study.

The announcement of the investment follows the new high-tech alliance of Cartier, Prada and Louis Vuitton named Aura Blockchain Consortium. An initiative open to all luxurious international brands, with the aim to guarantee customers a higher transparency and traceability. Turin that always had a manufacturing soul, thanks to this project, might have been able to transform itself in a jewelry pole 4.0.

 

English abstract from the article published on the Corriere della Sera of Aril 25th, 2021.